How the Nordics' are streaming in February and the case of The Gorge
2025-02-23
Here’s how the Nordics’ streamed in February.
Seems like the blockbuster of the month was:
The Substance with
followed by
the late premiered The Gorge (week of Feb 10th)
and The Rookie
So how does this tie up?
Just look at the pace of The Gorge the last couple of weeks?
What does a title like that mean for a service like Apple TV+?
When a title consumes >25% of the traffic over a couple of days. The word of mouth/campaigns are solid and certainly drive traffic. Remains to see if the value of USD 70 M will be recouped.
It is for sure Apple TV+ largest and most successful exclusive movie premiere to date (Wikipedia).
Ratings wise - the higher grades actually seem to still be on the growth compared to other. The 6, 7 and 8 stars are growing in recent days compared to other rates over time.
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