Watch 'You're Soaking in It' Online Streaming (Full Movie)

You're Soaking in It

Documentary

2017, Movie, 1h 16min

Advertising is inescapable. It covers public spaces, punctuates the airwaves and fills our personal screens with a sole purpose: to influence our behaviour. It has evolved and adapted to each technological wave, from print to TV and the Internet, selling everything from shampoo to politicians. From Madison Avenue to Silicon Valley, Scott Harper deconstructs advertising’s pervasive presence through a comprehensive and engaging look at the dynamic changes it has made over the past half century—shifting from “mad men” to “math men.” Every mouse click and swipe makes caveat emptor ever more urgent and difficult. As Big Data provides an exciting new frontier for industries to target their campaigns to individuals, the era of splashy billboards and catchy jingles may have given way to a much more sophisticated means of tapping into our subconscious. What happens when companies know you better than you know yourself?

Country: Canada

Director:

Scott Harper

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6.4

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In a world where advertising has evolved into a sinister science, YOU'RE SOAKING IN IT delves into the depths of big data manipulation. With no rules to bind them, companies collect personal information on unsuspecting internet users, designing ads tailored to exploit our vulnerabilities. This documentary exposes the "wild west" of modern advertising, where the line between invasive efficiency and acceptable trade-offs is blurred. Are we unknowingly paying for free internet with our privacy?

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You're Soaking in It is currently unavailable to stream in undefined on the streaming services we have in our catalogue

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Some movies that have similar genres and were produced around the same time as You're Soaking in It include On Putin's Blacklist, George Michael: Portrait of an Artist, Liberated: The New Sexual Revolution, Weiner, Please Hold The Line, Icarus.