What’s the Big Deal

In "Che vuoi che sia," a young couple struggling to make ends meet turns to the internet to finance their dreams of starting a family. They create a crowdfunding platform, but it fails to gain traction. In a moment of frustration, the man records a provocative video challenging the web to offer money for a sex tape of him and his girlfriend. To their surprise, the video goes viral, and they receive a flood of offers. As their celebrity grows, they must confront the consequences of their actions and decide what they're willing to do to achieve their goals.

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Some movies that have similar genres and were produced around the same time as What’s the Big Deal include Why Him?, Movie 43, The Intern, The Boss, This Is 40, American Pie Presents: Girls' Rules.